Define the Marketing 4C in an omnichannel strategy

4Cs of Integrated Marketing Communications 4c marketing mix Marketing is all about understanding the needs and preferences of your customers, and providing them with products or services that meet their requirements 4c marketing mix A 4C marketing model is a customer-centric approach that puts the customer at the center of the company's decision-making process This model

4cash 2541 The four Ps or marketing are a “marketing mix” comprised of four key elements—product, price, place, and promotion