4Cs of Integrated Marketing Communications

The four Ps or marketing are a “marketing mix” comprised of four key elements—product, price, place, and promotion

Marketing mix 4c's is one of the business tools you should use as an internet marketer It's a modern version of the 4Ps (Product, Price, Place,

4c marketing mix The 4c's approach to marketing is a lot more customer-centric It draws focus to what the customer wants and needs, allowing you to create much more valuable

4cash 2541 Marketing mix refers to the combination of controllable marketing variables that the firm uses to pursue the desired level of sales in the target market